These are just some observations and a potential working framework for viewing the development of web novelties and some apparent capabilities they provide to coordinate and enable human beings to communicate. Note that some background understanding of the concept of “Social Scalability” may provide additional clarity.

Spoken word - a phonetic mechanism used to encapsulate and relay environmental information such as resources and interest in the physical world.

Written word - a visual system used to encapsulate and persist spoken language through time in the physical world creating a persisted logical world.

End references- an abstraction system implemented via symbols that divorces present content (i.e. “the current work”) from context (i.e. “the assumed pre-requisite”). (e.g. bibliography, footnotes, end notes) in the logical world.

Emoticons (:-), :-D, :-O) - in-line information enrichment for written language providing implied emotional context

Web 1 Mail Identity (@) - registry system for establishing linkage of names to hosts in the logical world.

Web 1 Mailing Lists (lists@) - a coordinate system for location of dialogues occurring in the logical world between mail identities.

Web 1 Hypertext (anchor tags) - a transportation system embedded into the logical world, specifically web pages, providing instant context retrieval

Web 2 Social Identity (@person) - registry for establishing linkage of names to assumed physical (and eventually synthetic) world entities in the logical world.

Web 2 Hash Tags (#whatshappening) - a coordinate system for locating dialogues occurring in the logical world between social identities.

Web3 Virtual IDs (.eth, .sol) - registry system for establishing names to virtual property in the logical world

Web 3 Addressing (0xdeadbeef) - registry system for establishing physical to virtual property bridge to logical world.

Web 3 DAOs Tokens ($MKR) - a coordinate system for locating and coordinating virtual property in the logical world. Embedded access control, membership and voting rights.

Figure 1: Visual depiction of the use of symbols, web novelties and their associated outcomes